5 Content Types Your Audience Actually Cares About
If you’ve ever stared at the ‘What’s on your mind’ box thinking, “I feel like I’ve already said this a hundred times”… You’re in very good company. Here’s the truth no one tells you:Your...
Author: Shannon
A Simple Social Media Strategy You Can Map Out in One Morning
If social media has ever felt like a chaotic jumble of “post more, show up more, do more,” I want you to know this: you don’t need more. You need a simple plan that...
Micro-Branding: Look Pro Online (Without paying a Designer)
At 6:12 a.m., a DM blinked onto my screen: “Hey Shannon, can you make my page look professional by tomorrow? I don’t have a logo yet. Or colors. Or… anything.” Coffee in hand, I...
A Shockingly Simple Workflow That Multiplies Results
I don’t open emails first thing anymore. I don’t scroll Facebook, peek at Instagram, or let Pinterest whisper, “Just one pin.” I open my content calendar. It’s become my quiet ritual—like putting on real...
The Power of CTA Placement: Why Starting Strong Can Improve Engagement on Facebook Posts
If you’ve been writing social media posts for a while, you’ve probably heard this golden rule: “Always end with a call-to-action (CTA).”And hey, it’s not bad advice—ending with “Comment below!” or “Click the link...
How to Build a Loyal Community Around Your Business
If you’ve been running a small business for more than a week, you’ve probably felt the pressure: Get more followers. Grow your audience. Reach more people. And yes, reach matters. But here’s the truth...
The Real Social Media Struggle Small Businesses Don’t Talk About
Running a small business is no joke. You’re doing the work of five people with the resources of one—and when it comes to social media, it often falls to the bottom of the to-do...
Want to Stand Out Online? Start by Being a Real Human.
Let’s talk about the kind of business that actually gets noticed — and no, it’s not always the loudest, trendiest, or flashiest. It’s the one that shows up with value.The one that teaches, encourages,...
Say It Again – Your Words are Starting to Resonate
Feel Like You’re Repeating Yourself? Ever post something on social media and think, “Didn’t I already say this last week?” I’ve been there, done that. It’s not fun and such a time waster. Here’s...
Why Naming Your Social Media Post Images Matters More Than You Think
…and how “finalFINAL2-edit.png” is secretly holding your content back Let’s be honest—we’ve all done it. You design a beautiful Instagram graphic, export it from Canva, and without a second thought, hit download. The result?...
